As we approached the point of bringing our first product to market, packaging became a focal point. It only makes sense to ship high end, high precision electronic gear in the most secure way possible, but does it matter what it looks like? That was the question...  Typical outer packaging Bad example of inside packaging So, if it’s already been purchased, is there anything to gain from packaging appeal? If you’ve ever bought something from Apple (for example), you’ve seen the difference first hand.With Apple, packaging appeal is given nearly as much consideration as the product itself. I can’t speak for everyone,..

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